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A new report claims that Apple TV+ has seen a significant rise in new viewers because of “CODA” winning Best Picture Oscar, and the film itself is being watched more.
Apple never releases meaningful viewership figures for Apple TV+, but reportedly, “CODA” has produced a marked spike in the fortunes of the streamer.
According to Variety, an unspecified source said to be close to Apple, claims that “CODA” was viewed 300% more in the week after its win, than in the week before. The same source says that overall 25% more new viewers joined Apple TV+, again in the week after the win and compared to the week before.
With no actual figures, it’s impossible to draw any conclusions from these claims. However, given that, “CODA” can obviously be watched by both new and existing viewers, a rise in new ones of 25% resulting on only a 300% increase of viewing seems less than stellar.
It is true that the new users have to elect to sign in to the service with their Apple ID. So the 25% rise cannot just be attributed to, say, new iPhone SE buyers who happen to get three months free Apple TV+ with their device.
However, all users get a free trial of some description. New device buyers get three months free, or a one-month free trial of Apple One includes Apple TV+.
Every user gets at least the first week’s free trial, too.
So while increased numbers of new viewers is hardly a bad thing, no matter how many or few there are, the question is how many will remain.