Cartier Verses Bvlgari
A frequently asked question is “Which is better, Cartier or Bvlgari watches?”. We will explore both brands in detail to adequately answer this question.
It’s worth noting that Bvlgari and Cartier were both known for their high-end jewelry before branching out into premium timepieces and beauty products.
Value and Popularity
According to Forbes’ 2020 study on the most valuable brands, Cartier has more than $6 billion in yearly revenue and a brand value of $12.2 billion. The luxury brand is also the world’s 56th most valuable brand.
Bvlgari’s brand value in recent years has been $4.613 billion. Even though Bvlgari did not feature on Forbes’ list, it ranked #45 on Netbase’s top 50 most adored brands in Europe. Cartier and Bvlgari remain at the top of their game after operating for almost a century.
Overview and Historical Background
Cartier was founded in 1847 in Paris, France, and is based there. Bvlgari was established in 1884 and headquartered in Rome, Italy.
In 1904 pocket watches were used, Cartier’s global fashion impact popularized wristwatches in 1904.
Bulgari has a slightly shorter history in the watchmaking world, with the first known Bvgalri wristwatches dating back to the early 1920s. King Edward VII of the United Kingdom dubbed Cartier “the jeweler of kings.”
Over the years, both brands have shifted their focus to include watches and other luxury items like fragrances, purses, accessories, belts, and, in the case of Bvlgari, even luxury resorts, hotels, and restaurants.
Craftsmanship & Horology
Cartier and Bulgari have both made significant contributions to the art of watchmaking. They also do it in grand style! Each brand has a large selection of timepieces with hundreds of models for each wearer’s style.
Cartier watches age like fine wine. Not only is the technology behind each watch built to last, but so is the exterior. Each case, strap, and detail are designed for optimum durability. This combination of tradition and technology is very crucial for the brand.
Bvlgari timepieces have the brand’s most distinctive design and an entirely original case geometry that made them famous.
Bvlgari designed the Octo Finissimo Tourbillon Automatic, a highly intricate watch with a flying tourbillon movement called the Caliber BVL 288 that measures only 1.9mm thick with a case thickness of only 3.95mm, making it incredibly, crazily thin.
Cartier and Bvlgari have movements that are expertly built and exquisitely designed. Cartier watches have a classic appearance. While Bvlgari watches have a more traditional avant-garde design with an aesthetically novel appearance.
Price and Resale Value
Cartier’s Secret Phoenix Décor watch is its most opulent and expensive timepiece. As the name states, this exquisite timepiece is tucked away in a phoenix, worth $2.76 million.
The watch features a 3.53-carat portrait cut and pear-shaped diamonds that weigh approximately 80.13 carats that adorn the clock. While the Cartier Tank Solo, a model with a quartz movement, is the lowest entry-level Cartier watch, with a list price of $2,480.
The diamond Men’s Automatic Octo Tourbillon is Bvlgari’s most expensive timepiece, costing $734,000. This watch features a diamond-paved dial, a diamond-set clasp, and a diamond-paved casing on this timepiece. It contains 484 diamonds with a total weight of 19.57 carats.
The Bulgari B.zero1 Quartz 23mm, with a list price of $2,850, is the brand’s most affordable entry-level watch.
Most people don’t think about selling their watch before buying one. However, it is something to consider for any high-end timepiece for many reasons. Watches are used seen as an investment vehicle and in most cases appreciate in value. This form of investment will allow you to earn higher profits than putting your money in a savings account.
Collecting high-end timepieces as an investment strategy is becoming increasingly attractive. And don’t be fooled this investment strategy is not just for older people! At the 2021 auction by Phillips in New York, the auction company stated that 40% of buyers who bid on the Tiffany Blue x Patek Philippe Nautilus 5711 were under 40!
Even in a downturn, experts from The New York Times said that watches retain their value better than most other investments, and they anticipate that a well-chosen watch purchased now would increase in value by up to 30 percent over the next few years.