Artificial intelligence tackles the written word Otesanya David March 27, 2022

Artificial intelligence tackles the written word

Artificial intelligence tackles the written word


If you go to this page on my blog, you’ll find an introductory post about the use of artificial intelligence in generating written content, marketing messages, and personalized email. It won’t win any Pulitzers, but it’s easy enough to understand.

What’s remarkable about this post is that I didn’t write it.

Instead, it was created by LongShot, an AI-powered software-as-a-service application that generates written content – including long-form articles – entirely from a few keywords. Similar products include Jasper, Kafkai, Copysmith, Writesonic, and ContentBot.

Using robots to write basic articles and blog posts is nothing new. The Associated Press has been doing it since 2014. What’s new is that these powerful tools are increasingly available to ordinary people at impulse purchase prices. For example, LongShot’s $29.90 monthly plan provides about 50,000 words of written copy or the equivalent of a 200-page book.

Machines are proving adept both at writing and strengthening what we write. The free plug-in from Grammarly has become one of my most valued writing tools. I’m a mediocre proofreader, and Grammarly can spot my omissions, usage errors, and grammatical mistakes with uncanny accuracy. In addition, the paid version suggests ways to clarify, tighten, adjust tone and choose less overused words.

Marketing paydirt

Copyright © 2022 IDG Communications, Inc.


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